ETG, a global conglomerate with expertise across various industries, announced today that their logistics vertical, ETG Logistics (ETGL) has entered into a distributorship agreement with VST Tillers Tractors, a leading farm equipment manufacturer from India, and launched the VST range of Tractors and Power Tillers in Southern Africa.
ETGL operates an established Automotive and Farm Equipment Distribution business in South Africa, Namibia, Zimbabwe, Swaziland, Botswana, Tanzania and Kenya, with plans to increase their footprint in East and Southern Africa, amongst other regions.
The objective behind the distribution model of VST Tillers Tractors in ETGL’s portfolio is to expand its offering in the industry. The launch introduces the complete range of VST’s Tractors and Power Tillers into the Southern African market. The range covers from 18 HP (13.3 KW) 4WD to 50 HP (37.28 KW) Tractors and Small Farm Mechanization Implements like, Power Weeders, Power Reapers and Power Tillers ranging from 5 HP (3.7 KW) to 16 HP (11.8 KW).
Rajeev Saxena, ETGL CEO, commented: “The launch of VST’s Tractors & Tillers will create more opportunities for the Group to delve deeper into the Southern African Farm Equipment Market, serving a wide range of customers. This initiative is aligned to our commitment to farming communities.”
Mr Saxena concluded: “We are excited to announce this launch. The Group remains dedicated to increase the accessibility of quality farming solutions to both emerging and the commercial farmers. Our vision is to launch a range of products that can effectively reach and serve a diverse customer base; while offering value-driven farming solutions. These Tractors are versatile, with multiple uses - from land preparation to use inside the tunnels. The Power Tillers or the walk-behind tractors are more applicable to farmers with small land holdings.
Mr Antony Cherukara, CEO of VST Tillers Tractors Ltd, said: “VST is one of the fastest growing brands in the agriculture segment and commands a leadership position in Power Tillers and 4WD Compact Tractors. We are focussed on international business with exports of Tractors, Power Tillers, Power Reapers and Diesel Engines to more than 40 countries in Europe, Asia and Africa. Farm holding in most of the Southern African countries is dominated by small and marginal farmers, thereby making these small farm mechanization technologies a very relevant option.
We are happy to be associated with a distribution partner like ETGL for bringing our products into Southern Africa. Their expertise and knowledge of the African market will further accelerate our growth plans in the continent”.
Pavankumar Nair, Business Head for ETGL, says: “We have kept the consumer and the equipment’s application in mind. Consideration of these factors led to the selection of most relevant products, best suited for the market. The Tractors come with a 2-year 1500 Hrs warranty, speaking to the quality of the range. The equipment will be available and supported through the dealer channel across South Africa, including neighbouring markets.”
The South African dealer network consists of 15 dealers nationwide, with a target to reach up to 25 dealers by March 2022.
The Tractor range starts at (ZAR) R145,000 excluding VAT, while the Power Tillers start from R 75000 excluding VAT. They are available at dealerships throughout the region and demos can be booked via the dealer network.
Name: Pavankumar Nair
Title: Business Head
ETGL South Africa
Tel: +27 71 360 8369
ETG has developed into a global player with a diverse portfolio of expertise across various industries, encompassing agricultural inputs, logistics, merchandising, food processing and supply chain optimisation.
For more information, please visit www.etgworld.com
VST Tillers Tractors Limited. was established in the year 1967 by the VST Group of companies. With a legacy of more than 53 years, VST continues to drive farm mechanization and empowerment of Indian farmers. The organization is the largest Indian manufacturer of Tillers, 4WD Compact Tractor and amongst the leading producers of the other category Tractors, Engines, Transmission, Power Reaper and Precision Components. VST also exports products to European, Asian and African markets. To further strengthen its product portfolio and offer world-class technology customized to match the needs of Indian customers, VST has entered into strategic alliances with Pubert from France for Power Weeders and Zetor from the Czech Republic for Tractors.
VST believes in leveraging electric, driver optional, and connected vehicle technologies to offer sustainable, productive, and profitable farming solutions and the tractor industry and has made a strategic Investment in Monarch Tractor (Zimeno Inc) – Maker of the World’s First Fully Electric, Driver-Optional Smart Tractor.